In an office, there is always that annoying person who watches what you do on the computer screen, which is more evident during remote work. However, a fun idea came up: the CoorSlide. The action involved copying a Coors slide and pasting it over the work, preventing the nosy person from seeing their activities. By doing so, the busybody would still be receiving a voucher to get a free Coors.
The film produced to explain this marketing strategy was developed with elements of a presentation software, aiming for a dry and rigid animation style, similar to mouse movements. The narrative was guided by signs that explained the dynamics of the project, developed into a very fun film!
The film was chosen by Vimeo’s Staff Pick among the top 10 of the year 2022 in the Best Branded Videos category.
- ClientCoors Light
- AgencyMischief USA
- Production CompanyDirty Work
- Executive ProducersIto Andery
- DirectorFaga Melo
- Art DirectionMischief USA
- Animation DirectorCaique Moretto
- Account ManagerKarima Ruhmann
- Line ProducerFabi Kalil
- IllustratorTiago Oliven
- AnimationCaique Moretto, Fernando Checoli